What We Look For
We seek four basic attributes in any company we're considering backing:
Huge Market Potential:
We are looking for innovative and industry-changing businesses that will impact large and important markets. We are not interested in an incremental shift or a marginal return.
Sustainable Competitive Advantage:
We are looking for companies that can sustainably differentiate themselves from the competition by utilizing technology, intellectual property, a unique business model, partners, branding or a top-notch team—any advantage that can be used to counter the competition that inevitably challenges every successful venture.
Number One:
We are looking for companies that intend to lead a well-defined market. Leaders, whatever the field, are able to hire the best teams, form the best partnerships and achieve the best business metrics. They're winners. A Number Two company might offer a nice way to make money, but Number One changes the way things are done. Number One creates lasting value and outstanding wealth.
A World-Class Team:
We are looking for first-rate entrepreneurs and teams. (In our experience, "A" teams hire "A" players, while "B" teams tend to hire "C" players.) We also seek people who share our core values and who want to build great boards and work with top talent. We know that alignment among the team, board and investors is a critical part of success.